As summer heats up, the momentum in the mortgage market continues to build. LenderLogix’s Q2 2025 Homebuyer Intelligence Report reveals that borrower activity remains steady, with a noticeable increase in pre-approvals and loan applications. The report highlights how homebuyers are staying engaged and becoming more prepared for homeownership, even as sales prices rise. Powered by LenderLogix’s digital solutions, the data underscores how lenders are leveraging technology to stay competitive and help today’s proactive borrowers move more efficiently through the homebuying process.
Continued Growth in Pre-Approvals
Borrowers are active and engaged, generating nearly 12% more pre-approval letters through QuickQual in Q2 2025 over Q1. This continued growth demonstrates that borrowers are pursuing mortgage opportunities eagerly.
Borrower activity also increased. Loan officers had an average of 28.6 pre-approved borrowers per loan officer in Q2, over only 26.5 in Q1. Though average sales price increased, so did average pre-approval loan amounts, indicating that borrowers are more prepared for homeownership despite a slight decrease in average down payment size.
The increased sales price hasn’t slowed the market, as prequalification numbers have increased for conventional, FHA, VA and USDA loans. Fast, compliant action is critical to remain competitive in a fast-moving market. Lenders and real estate partners must provide digital tools that empower quick strides forward through pre-approval, like the automatic pre-approval letter generation QuickQual offers.
Conversion Rates Display Slight Growth
Among borrowers using QuickQual, the conversion rate from pre-approval to loan application increased slightly from 55% in Q1 to 56% in Q2, alongside an 8.7% increase in applications through the LiteSpeed point-of-sale (POS) platform. This slight increase is indicative of fairly steady borrower activity.
“Lenders need to hone their marketing and outreach strategies,” said Patrick O’Brien, CEO and Co-Founder of LenderLogix. “In a market with slim conversion growth, every borrower matters, and it’s vital to effectively reach home-ready borrowers where they are.”
Successful Post-Application Engagement Indicative of Better Preparedness
Though the number of newly created needs lists in Litespeed decreased, the number of uploaded documents grew 18.3% quarter-over-quarter. Paired with increasingly successful verification of income and employment through the POS, this could indicate that borrowers are better-prepared for loan processes.
“Better prepared borrowers are more proactive and engaged after application,” said O’Brien. “That can really help lenders move loans faster without sacrificing quality, speaking to the value of effective education and efficient notification throughout the loan process.”
Final Thoughts: Preparing for Success with Digital Tools
The data from Q2 2025 shows that borrowers are increasingly engaged and better prepared as they move through the homebuying process. This continued momentum is driven by the adoption of technology that streamlines workflows and enhances borrower interactions.
LenderLogix’s suite of tools, including QuickQual, Fee Chaser, and LiteSpeed, empowers lenders to keep pace with this heightened borrower activity from seamless pre-approvals to more efficient document uploads and verification. By leveraging these solutions, lenders can ensure quicker, more accurate decisions that foster stronger relationships with borrowers.
In today’s competitive market, staying ahead means embracing technology that improves efficiency and supports borrowers at every stage of their journey.